The finale of Championship football is considered the biggest TV prime time - every year millions of viewers across America watching with bated breath the outcome of the match between the two best teams. The attention of the audience is riveted to television screens as never during the rest of the year and that makes dealers and manufacturers to spend money on advertising space.
The investment is worth it. Traditionally, every year for the Super Bowl ads become one of the most discussed topics in the media and shows. The videos themselves beyond standard expectations for product placement. They have a lot of hidden messages, skits, humor, ingenuity and innovative ideas that then become food for different interpretations. Suffice it to recall the advertising of the new Volkswagen model with the "Little Darth Vader", aired during last year's final, which has become an absolute hit sharing in social networks (see video below), and was later reproduced in variations.
Social networking - the new weapon advertisers
This year, the traditional ritual of Americans watching the commercials during the Super Bowl was broken, as many companies have allowed advertisers "leakage" of movies to social networking sites to share content such as YouTube. The reason - advertisers aim to create buzz around their products. So, ahead of the premiere of expensive commercials, they intend to cover another part of the audience - young and tempted the sport - to promote new models of cars or order food additives.
"The purpose of this prior exhaustion of advertising is to create noise and make people talk and write about these ads," said Brian Steinberg, TV editor at Advertising Age. According to him, the end of the clips on the Internet in any way reduce the impact. The ads are seen by many people online, but the majority of the audience will see them for the first time on Sunday.
"The Usual Suspects" as Pepsi, Budweiser and GoDaddy.com will again present during the match with new ads. Viewers can expect more videos of the car companies - both U.S. and imported, says Steinberg. Japanese Honda hired actor Matthew Broderick for your ad and Audi decided to use the popularity of vampire movies in your movie.
